The Labor of Statistics reports that there’ll be a 24 percent growth in personal training-related jobs, so strike while the iron is hot, the market is good, and you have the necessary means to grow your new business.
Personal trainers aren’t just people shouting “push harder!” like Jillian Michaels on “The Biggest Loser.” Trainers are educators: providing important information to the everyday Joe Smoe about health, fitness and the importance of healthy living and eating. They teach people the correct way to exercise and how properly to use equipment. So take your passion and transform it into a career.
There’s a variety of certifying organizations, which offer different classes, courses workshops and exams. Choose an organization that’s nationally recognized and accredited. Do your research as well — dig a little bit to find out how much certification courses cost, what the pre-requisites are and if there are flex programs or hybrid classes.
Choose a Specialty
Did you realize there are so many fitness fields? In this competitive market, many fitness trainers are boosting their resumes by getting a specialty certification. Once you become specialty certified, you will have more to offer and can ask for more money — since you’re more knowledgeable.
Grow Your Business
This means creating your own Facebook and Twitter page to get your business noticed. Send links to all your friends and ask them to send to their friends. Word of mouth works wonders in the online community: It’s not what you know; it’s whom you know. Update your LinkedIn profile so businesses like LA Fitness or Gold’s Gym can seek you out and offer you a job. Buy an online domain and maintain your site daily. Post workout routines, eating tips and success stories from your previous clients.
Make sure you get liability insurance as well and market yourself. Apply for a business credit card that way you can keep your personal and business purchases separate. That makes it easier for you to track your cash flow management and make sure you keep up-to-date on your income.
Don’t stress if you’re not making a steady income in the beginning: it takes a few months to get on your feet but once you do it’ll be worth all time, energy and struggle. You will be taking names and getting people in shape in no time.
Offer Deals & Discounts
The fitness and personal training fields are very competitive, so offer new members discounts or free trials for an extended amount of time. Take it from my experience, people don’t take change very well, especially when it comes to their health and fitness regiment. So if, you want them to take a chance on your business offer them an incentive: they’ll be more willing to sign up with you after already trying out your skills than just coming into it cold turkey without seeing you work your magic.